the OVC Forum

Sin is a high-end, luxury, restaurant/bar/lounge located in the arts district of Dallas, where you can go to escape from your regular humdrum work life for a night. Hidden away from the normal crowds of the entertainment district, Sin seeks to provide it's patrons with a sense of exclusiveness, secrecy, and richness normally reserved for the filthy rich. With the majority of the population stuck in joyless careers or dull cookie cutter lives, there needs to be a place that allows you to break loose and indulge yourself. This indulgence, or "sin" is healthy and necessary, in moderation. "Streak of sin." With that in mind, I wanted my design to feel very modern over all but with a burst of color/texture.

Here are a few early versions of the mark:


And this is the final mark:


My hope is that the fork will act as an icon for the brand. Spoons, martini glasses, and other related items will be rendered in the same style to further the dialog between the audience and the brand.